ARIEL GORDON

MEET ARIEL GORDON MAFFEI

Launched in 2009 from her Santa Monica apartment while working as a Hollywood publicist, Ariel Gordon Jewelry was born from a vision to create jewelry that can transition well and be a wardrobe staple. With an eye for personalized details, Ariel make pieces meant to be worn daily.

Since she often found herself wearing the same jewelry for months on end, AGJ consists of highly customizable pieces designed to be layered and collected over time. Every piece of jewelry that Ariel wears is symbol of a treasured moment in her life, and she wants AGJ pieces to be an extension of the woman wearing them—tangible symbols of those she holds dear to her heart, or a happy occasion in her life.

Focusing on the intersection of traditional craftsmanship and modern design, all Ariel Gordon Jewelry is handmade in Los Angeles. Using only the finest raw materials, AGJ is committed to quality, sourcing from reputable vendors, and using conflict-free stones. The skilled team of master jewelers I work closely with shares my dedication to detail, and you’ll see it in each and every piece.

Inspired by travel, blue skies, bright colors, and the inherent beauty of the raw materials I work with, my line is a mix of modern, versatile pieces with a hint of luxury. As much as I aspire towards minimalism, I love surrounding myself with treasures. AGJ is born from this love of adornment.